Claire, 41 · Back to an office after seven years
Seven years at home with two children, then a job in midtown with a dress code nobody wrote down. She had bought four blazers in a panic and worn none of them.
We kept two of the four. The problem was never the blazers, it was that she had nothing to put under them that was not a weekend shirt. Six pieces closed it.
Sophie, 36 · Two sizes up, same closet
Her body had changed over eighteen months and her closet had not. She was wearing the same three things and had started avoiding photographs.
We put everything that no longer fit into storage rather than donation, because deciding that is a separate day. Then we dressed the body in the room. She bought nine things over four months.
Nadia, 52 · Promoted, and nothing fit the room
She ran a team of four and now runs forty. Her clothes still said she was in the room to do the work, not to decide.
Very little was wrong. We changed the proportions, moved her to better fabric in the same colours, and had five things altered. She says people interrupt her less.
Helen, 29 · Three years working from home
She had not bought anything that was not elastic since 2023 and had an interview in nine days.
One consultation, one shopping day. We bought four things. She got the job, which is not my doing, but she was not thinking about her sleeves in the room.
Marcus, 44 · Divorced, and dressed by someone else for twelve years
Everything in the closet had been chosen by his ex-wife. He had good taste and no practice using it.
The edit was brutal and he was fine with it. What surprised him was how much he kept. He had been reading the clothes as hers rather than as clothes.
Priya, 38 · A founder who kept being mistaken for the assistant
Pitching investors in a sector where she was usually the only woman in the room and often the youngest person in it.
We did not make her look older. We made her look like the person who decides, which is a different thing and mostly about fit, shoe and outerwear.