A styling session in a New York loft

You don’t need a new style. You need to stop dressing against yourself.

Image consulting, closet edits and shopping days. In New York, and over video anywhere else.

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Full-bleed photograph or short video behind this block

Three hundred and forty people since 2017. Half of them come back two years later for a single season, not to start over.

The services

Everything that’s included →
A consultation at the studio

The consultation

Ninety minutes, at my studio or over video. We work out what you actually wear, what you avoid, and why.

90 minutes · $220

Clothes sorted on a bed during a closet edit

The closet edit

I come to you and we empty the whole thing. What goes back in, you wear. You get a written list of the eleven or twelve gaps left.

Half a day · $480

A rail of selected pieces on a shopping day

The shopping day

Six hours, four stores, chosen before we meet. I hold the list, you try things on. We stop when the list is done, not when the day is.

Full day · $850

A styling session in progress

The method

I don’t arrive with rules. I arrive at your apartment and we empty the closet onto the bed. Everything comes out, including the things you have not touched in four years and keep for reasons you have never said out loud.

Then we put back only what you would wear this month. It is usually a third of what was there. The rest gets sorted into sell, tailor, and let go, and I give you the name of the person who does each one.

Nothing gets bought in the first session. You cannot choose well from inside a mess, and most people own more than they think.

About

I dressed windows for nine years before I dressed people. A window never tells you it went up two sizes, or that it is going back to work after a year off, or that it has one good hour on a Saturday and three children.

I work alone. Five appointments a week, no more, because the sixth one is always the one I do badly.

Read the longer version →

Juno Hale

Before and after

All twelve →
Claire, after

Claire, 41

Back to an office

Sophie, after

Sophie, 36

Two sizes up, same closet

Nadia, after

Nadia, 52

Promoted, nothing fit the room

Helen, after

Helen, 29

Worked from home for three years

What they say

I bought nothing for two months and dressed better than I had in the five years before.

Claire R., 41 · back to an office after seven years

One letter a month

One garment, why it works, and on whom. No trends, no affiliate links.